SEO & Web Design — Brisbane & Australia-wide

Your website should beworking harder.

BWL Marketing builds websites and drives organic growth for Australian small businesses. We find what's broken, fix it, and keep you ranking.

Get a free audit See what we do

16+
Active clients
$0
Cost for an audit
4–6wk
Avg. ranking recovery

Two things.
Done properly.

We don't do everything. We build sites that convert and fix the SEO problems costing you leads.

SEO
SEO Audit & Recovery

We dig into what's actually hurting your rankings — broken redirects, missing schema, thin content — and fix it all. Not a report. A fix.

From $850  Learn more →
Web
Website Build

Fast, clean, custom websites built for search from the ground up. No bloated page builders, no redirect disasters. Built right the first time.

Custom quote  Learn more →
Retainer
Ongoing SEO & Maintenance

Monthly retainer covering ranking monitoring, content updates, suburb pages, and Search Console management. Stay ranked without lifting a finger.

From $690/mo  Learn more →

Simple process.
No surprises.

You know what's happening at every step and why.

STEP 01
Free audit

We crawl your site, check your rankings, and identify exactly what's holding you back. No cost, no obligation.

STEP 02
Clear proposal

Plain-English breakdown of what needs fixing, what it costs, and what to expect.

STEP 03
We get to work

Redirects, schema, content, internal linking — handled without breaking your ads or tracking.

STEP 04
Track the recovery

We monitor Search Console post-fix and keep you updated as rankings recover.

We fix it ourselves.
We don't outsource it.

Most agencies hand your site to someone overseas. We do the work.

Web dev + SEO under one roof

Most SEO people can't get into your site and fix things. We can. Audit, fix, done.

We don't break what's working

Your ads, Meta Pixel, Google Analytics, tag manager — we work around all of it.

Plain English, always

No technical fog used to justify a bigger bill.

Trades & small business specialists

We understand how local service businesses get leads.

4–6wk

Average time to see ranking improvement after a redirect and schema fix.

  • No lock-in contracts
  • Free audit before you commit
  • Fixed-price project fees
  • Brisbane-based, Australia-wide

Recent work.

Real projects, real outcomes. No vague "increased traffic" claims.

Trades / Local ServicesSEO Recovery
Hi 2 Lo Exterior Cleaning — Melbourne
30+ redirects

URL restructure had stranded ranking authority across 15+ service pages with no 301s. Fixed redirects, rebuilt schema, added internal linking to 232 suburb posts. Rankings recovering within 4–6 weeks.

Trades / Local ServicesFull Rebuild
A1 Pest & Weed Control — Melbourne
27 pages

Replaced a broken WordPress site with a clean 27-page static HTML site on Netlify. 70+ 301 redirects, schema sitewide, suburb landing pages. Live in under 2 weeks.

View site
Automotive — Gold CoastWeb Build + SEO
Rim Rehab — Southport
0 → live

Custom site for a Gold Coast wheel repair workshop. Mobile-first, full LocalBusiness schema, local keyword targeting, cross-referral with sister business Budget Tyres.

View site
eCommerce / ProductWeb Build + SEO
Tempo Design — Fish Lure Brand
Fresh launch

Full website build and SEO setup for a new fish lure design company. Built for search from day one — clean architecture, product-focused copy, schema markup.

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Events — BrisbaneWeb Build + SEO
Hunters Card Show — Brisbane
5,184 visitors
In the first 48 hours

Full site build for Brisbane's biggest TCG & collectibles event. 50+ vendors, 6 events in 2026. Event schema, local Brisbane targeting, OG tags, optimised from day one.

5,761 pageviews · 5,184 unique visitors — 48hrs post-launch
View site
eCommerce — TCG / RetailShopify Build
JapanCardCo — Australia
100% custom

Full custom Shopify Liquid theme built from scratch for an Australian Japanese TCG retailer. Custom cart, collection pages, product pages with variant picker — zero template reliance.

View site

Brisbane-based.
Built for the long game.

BWL Marketing is a Brisbane-based digital agency focused on two things: SEO and web development for Australian small businesses and trades. We're not a full-service agency. We do organic search and websites — and we do them properly.

Most of our clients are trade businesses and local service providers who've been burned by a previous agency, watched their rankings tank after a site migration, or are starting fresh and want it done right the first time.

We're a small team. That means you deal with the person doing the work — not an account manager relaying messages to a contractor you'll never meet.

BWL operates under BWL Succession Partners, a Brisbane-based professional services group. We're not going anywhere.

🇦🇺 Australian-owned & operated
Brisbane-based team. No offshore handoffs. Work done here.
⚙️ We do the technical work
Redirect mapping, schema markup, site architecture — not just recommendations. Actual implementation.
📍 Trades & local services specialists
Plumbers, cleaners, pest control, landscapers. We know how suburb-level SEO works.
🔒 No lock-in contracts
Retainer clients stay because the work delivers — not because they're legally obligated to.

Straight from the people we work with.

No cherry-picked screenshots. This is what working with us actually looks like.

★★★★★

"We had no idea our site had basically stopped passing authority to half our service pages after we changed our URLs. Nick found it, explained it clearly, and had everything fixed within the week. Rankings started recovering a few weeks later."

Hi 2 Lo Exterior Cleaning
Melbourne, VIC — Exterior Cleaning
★★★★★

"Straight-talking, technically sharp, and actually explains what he's doing rather than hiding behind jargon. The audit alone was worth more than what most agencies charge for a month's retainer."

A1 Pest & Weed Control
Melbourne, VIC — Pest Control
★★★★★

"We needed a proper site built for SEO from the ground up — not a template. What we got was exactly that. Fast, clean, and ranking within weeks of launch."

Rim Rehab Gold Coast
Southport, QLD — Wheel Repair

Questions we get asked every week.

If something's not here, just ask — the audit is free and there's no obligation.

Ask us directly →
We crawl your site and look at everything that affects rankings: technical issues (broken redirects, crawl errors, slow pages), on-page factors (title tags, schema, content structure), and your current keyword positions via Search Console. Plain-English summary, no charge, no obligation.
For technical fixes like redirect mapping and schema, Google typically re-crawls within 4–6 weeks and rankings start recovering. Content-driven improvements take longer — usually 2–4 months to build authority.
No. Retainer clients are on rolling monthly arrangements with 30 days' notice to cancel. Project work is quoted upfront at a fixed price.
No. Before touching anything we map out your ad campaigns, Meta Pixel events, Google Analytics, and Tag Manager setup. We work around them and test after every change.
Most trade and service business sites land between $2,500–$6,000 all-in. Fixed quote after the audit, before any work starts.
Yes, Brisbane-based. And yes — most of our clients are in Melbourne, Sydney, and other states. SEO and web work is entirely remote.

Find out what's holding your site back.

Free audit. No obligation. We'll tell you exactly what's wrong — even if you don't end up working with us.

Response within 1 business day. Usually faster.
No sales pressure. The audit report stands on its own.
You deal with the person doing the work.

No spam. No lock-in. Just an honest look at your site.